Top Choice Arts & Crafts in Santa Maria Novella

Letizia Fiorini

This charming shop is a one-woman affair – Letizia Fiorini sits at the counter and makes her distinctive puppets by hand in between assisting customers. You'll find Pulchinella (Punch), Arlecchino the clown, beautif…
Top Choice Beauty in Santa Maria Novella

Officina Profumo-Farmaceutica di Santa Maria Novella

In business since 1612, this perfumery-pharmacy began life when the Dominican friars of Santa Maria Novella began to concoct cures and sweet-smelling unguents using medicinal herbs cultivated in the monastery garden…
Top Choice Fashion in San Lorenzo & San Marco

Street Doing

Vintage couture for men and women is what this extraordinary rabbit warren of a boutique – surely the city's largest collection of vintage – is about. Carefully curated garments and acessories are in excellent condi…
Top Choice Arts & Crafts in Oltrarno

& Company

This mesmerisming Pandora's box of beautiful objects and paper creations is the love child of Florence-born, British-raised callligrapher and graphic designer Betty Soldi and her vintage-loving husband, Matteo Perdu…
Top Choice Food & Drinks in Santa Maria Novella

La Bottega Della Frutta

Follow the trail of knowing Florentines, past the flower-and veg-laden bicycle parked outside, into this enticing food shop bursting with boutique cheeses, organic fruit and veg, biscuits, chocolates, conserved prod…
Fashion & Accessories in Santa Maria Novella


Gucci first made its name with luggage and leather accessories created in a tiny saddlery store around the corner from here, and is now the world's best known Florentine trademark. Thanks to family feuding there are…
Fashion & Accessories in Santa Maria Novella

Loretta Caponi

An old family name dressing the aristocracy for eons, this utterly gorgeous shop sells hand-embroidered sleepwear, bed and table linen, as well as slippers, bathrobes and exquisitely smocked children's clothes. Thin…
Jewellery in Boboli & San Miniato al Monte

Alessandro Dari

Flamboyant jeweller and classical guitarist Alessandro Dari creates unique pieces in his 15th-century workshop-showroom in San Niccolò. 'Sculpture that you can wear' is how he describes his work.
Chocolate in Santa Maria Novella

Dolce Forte

Elena is the passion and knowledge behind this astonishing chocolate shop that sells only the best. Think black-truffle-flavoured chocolate, an entire cherry, stone and all, soaked in grappa and wrapped in white cho…
Shoes in Oltrarno


Hand-stitched leather is the cornerstone of this tiny family business specialising in ready-to-wear – and indeed made-to-measure – men's and women's shoes.