Duomo & Piazza della Signoria in detail

Shopping

This is prime shopping terrain: Via de' Tornabuoni is Florence's smartest shopping strip, bejewelled with Gucci, Salvatore Ferragamo et al. Small fashion boutiques and touristy craft and souvenir shops pepper the maze of narrow, pedestrian lanes ensnaring Piazza della Signoria. Browse by all means, but avoid buying leather at the outdoor Mercato Nuovo (literally 'New Market').