Private Tour: Fashion and Perfumes Tour in Florence

Private & Custom Tours in Florence

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Tour description provided by Viator

Private walking tour to Santa Maria Novella square with the possibility, upon your request, to visit one of the most important churches of Florence. You will also visit the famous "Officina di Santa Maria Novella", the oldest European pharmacy. Your tour includes a two-course menu with light drinks in a typical restaurant.
The allure of Florence is shown in one of the most interesting districts of the city, in the west-end area, close-by the river and the train station. You'll begin from Piazza Santa Trinita and stroll along the famous Tornabuoni Street. You can feel the renaissance atmosphere looking around, passing nearby palaces and stores, by listening the stories of the artists and the people that lived in this area. We'll reach Santa maria Novella square and have a private inside visit, if you'd like, before reaching the famous "Officina di Santa Maria Novella". After you have seen and smelled the various perfumes of the pharmacy, a tasting lunch is waiting for you. We'll go to a typical restaurant, where you can taste Florentine dishes. A two courses-menu is already booked for you.

What’s included

  • Entrance fees
  • 2-course lunch
  • Professional guide
  • Private tour

What’s not included

  • Transportation to/from attractions
  • Alcoholic drinks (available to purchase)
  • Gratuities (optional)


  • Soak up the atmosphere on a walking tour
  • Tour is wheelchair accessible
  • Includes free admission to top local attractions
  • Lunch included
  • Private guide for a more personalized experience