Welcome to Jolfa
The original Jolfa was once a major Armenian settlement famous for its skilled artisans. They were so skilled, in fact, that in 1604 Shah Abbas kidnapped the entire population, whisking them off to build him a new capital at Esfahan, where their descendants still live. Jolfa is now a busy little border town centred on Ashura Sq, a sizeable roundabout directly south of the Azerbaijan immigration post.
There's little to see in town, but it makes a good budget base for visiting the Church of St Stephanos, exploring the sublime Aras River Valley, or crossing into Armenia or the enclave of Nakhchivan.