Iceland’s premier outdoor-clothing company began by making all-weather wear for Arctic fishermen. This metamorphosed into costly, fashionable streetwear: jackets, fleeces, hats and gloves. Friendly staff can explain the different materials and their uses to help you make an educated choice. It has another city-centre store at Laugavegur 17.
There are also boutiques in Kringlan and Smáralind shopping centres and Keflavík International Airport Duty Free.