Iceland’s premier outdoor-clothing company began by making all-weather wear for Arctic fishermen. This metamorphosed into costly, fashionable streetwear: jackets, fleeces, hats and gloves. It has another city-centre store at Laugavegur 17, and there are boutiques in Kringlan and Smáralind shopping centers, Keflavík International Airport duty free, and an outlet at Faxafen 12.