Although it’s one of the largest of the fjord towns, the dramatic end-of-the-line location makes Neskaupstaður (nes-coop-stathur, also known as Norðfjörður) feel small and far away from the rest of the world. Attempt to drive further east and you simply run out of road.
As with most towns in the Eastfjords, Neskaupstaður began life as a 19th-century trading centre and prospered during the herring boom in the early 20th century. Its future was assured by the building of the biggest fish-processing and freezing plant in Iceland, Síldarvinnslan (SNV), at the head of the fjord. The east's main regional hospital is located here.