Neustadt is one of the best places in Hamburg to go shopping. In the elegant blocks south of the Binnenalster waterfront, every imaginable international luxury brand rubs shoulders with fashion chains like Zara and H&M. Those who enjoy shopping could spend hours here. Upmarket shops are located within the triangle created by Jungfernstieg, Fuhlentwiete and Neuer Wall.

In addition to fashion, Neustadt also boasts two of Hamburg's best sellers of wines and local food products. In the neighbourhood's west, particularly around Wexstrasse, look out for little boutiques selling artisan jewellery and homewares. The twice-weekly market at Grossneumarkt is also a fine affair.