More than just a beach town, Kalajoki is a holiday destination for outdoors people and nature-lovers. The dunes offer a perfect setting for hiking, biking and birding, and there are many activity centres.
Nordic walking was born in Kalajoki in the 1930s when world-champion skier Jussi Kurikkala decided to keep up his form in summer by working out on the dunes. A 44km network of walking routes was marked out around Hiekkasärkät in his honour in 2011. Fontana Hotelli Rantakalla rents Nordic walking sticks.