Minna Parikka Universum

Shoes in Helsinki

'Life is too short to take style too seriously.' These are the words of Minna Parikka, whose sense of humour is mirrored in her wonderland flagship shoe store. Even if you’re not planning to buy, it’s worth a look. Take her ‘Bunny Sneaks’: think hide-and-seek and the ears become a total giveaway. Lady Gaga thinks they’re good enough…