In the heart of hip Shoreditch, this sleek hotel takes the low-cost airline approach to selling its rooms – book long enough ahead and you might pay just £69. The 210 renovated rooms are small but stylish, with flat-screen TVs, desks, fridges with complimentary bottled water and milk, and breakfast (orange juice, granola, yoghurt and banana) in a bag delivered to your door.
Try to book one of the eight 'random' rooms, designed with both humour and comfort in mind. Free hour of international calls included. The ground-floor bar, restaurant and lounge are perpetually full, giving the place a real buzz.