Juayúa (why-ooh-ah) is the most-visited town on Ruta de las Flores due to its attractive cobbled streets, weekend food fair, and nearby waterfalls and hot springs. The fresh mountain air led to a rich indigenous settlement here and Nahuatl roots can still be seen in the craft aesthetic.
Cristo Negro (Black Christ), an important religious statue carved by Quirio Cataño in the late 16th century and housed in the church, is significant both as a symbol of change and for its obvious beauty.
Juayúa has a tumultuous past. Indigenous uprisings in the region ignited the revolutionary movement of 1932. Backed by the coffee elite, government forces brutally quelled the ill-organized insurrection.