Hats in Cuenca

Casa del Sombrero Alberto Pulla

The hats of Cuenca’s most famous hatter have graced the noggins of Presidents, celebrities and hundreds of local indigenous women. Alberto Pulla himself died in 2010; his legacy has not.
Market in Cuenca

Plaza de San Francisco Market

The Plaza de San Francisco Market has an interesting combination of basketry, ceramics, ironwork, wooden utensils, plastic trinkets, gaudy religious paraphernalia and guinea pig roasters (great gift for Mom, but tou…
Hats in Cuenca

Homero Ortega P & Hijos

More akin to a hat emporium, this is Ecuador’s best-known hat seller. The company exports around the world and has a huge selection of high-quality straw hats. They now have a fascinating museum charting the history…
Ceramics in Cuenca

Eduardo Vega

Just below the Mirador de Turi – and 4km south of the center – is the home, workshop and studio of Eduardo Vega, Ecuador’s most important ceramic artist. His colorful terracotta and enamel murals grace walls all ove…
Market in Saraguro

Sunday Market

The Sunday market draws Saraguros – dressed finely for the occasion – from the surrounding countryside. None of the several ATMs in town accept cards issued by Visa, so arrive with the cash you need.
Market in Cuenca


On the west side of the Plaza de San Francisco is this artisan market, which houses more than 100 craft stalls selling handmade musical instruments, embroidered clothing, baskets, jewelry and more.
Arts & Crafts in Cuenca


Featuring high-quality textiles, baskets, clothing, jewelry and ceramics, this fair-trade shop is a wonderful showcase from which to scoop up souvenirs you can feel good about.
Market in Cuenca

Mercado de Artesanias Rotary

Basketry, ceramics, wooden utensils, plastic trinkets, religious paraphernalia and decorative souvenirs can be purchased at this low-pressure, pleasant outdoor market.
Books in Cuenca

Carolina Bookstore

The best selection of English-language books around, plus maps and a wealth of local info. They offer Spanish lessons, too.
Market in Catacocha

Sunday Market

The Sunday market is the most important event of the week. At dawn church bells beckon everyone to mass in the Plaza Independencia, and by 7am they are buying and selling homemade cheese, donkey saddles, farm-fresh …