Welcome to Atacames
It's hard to 'get' Atacames. The beach is just OK, the town is dirty and crowded as hell, and still serranos (highlanders) love it for the partying, the beachfront ceviche stalls and the easy trips to nearby beaches. If you want to get down to all-night reggaeton and cheap drinks, this is a good spot. If not, head further south for better beaches, bigger waves and more relaxation. The persistent hotel-hawkers along the malecón (waterfront) are alternately annoying and hilarious (like the one who sings along, and very alone, to his karaoke machine all day).