Top things to do

Top Choice Monument in Loja

Puerta de la Ciudad

With perhaps more pomp and circumstance than you'll encounter anywhere else in Loja, the City Gate greets you into downtown from the northern corner. It's a giant castle with an arched doorway spanning Sucre, a stre…
Top Choice Museum in Loja

Museo de la Música

This fun museum located in an old school explores the lives of famous musicians who hailed from Loja (most peaking in success during the golden 1890–1940 period). Many old instruments and scores of music are on disp…
Top Choice Seafood in Loja


Serving some of Loja's best seafood, Riscomar prepares delicious ceviche in an inviting but unpretentious dining room. The chivo en cerveza (goat in beer) is a surprise addition to the menu.
Top Choice Cafe in Loja

Café Victoria

The region's best caffeinated brews are served in this out-of-the-way little cafe, which also sells coffee by the bag. The owners are true experts on Loja coffee and it's a real treat to see the rich coffee reared i…
Top Choice Microbrewery in Loja

Zarza Brewing Company

In the El Valle neighborhood, Zarzas is a brand-new brewpub that seems as popular with locals as with Loja ex-pats. The owner is Texan and clearly knows a thing or two about the microbrewing business. They do a mean…
South American in Loja

Casa Sol

The definition of a pleasant café, Casa Sol serves drinks and all the traditional snacks at balcony tables overlooking a little park and river. It’s best in the evening, but if you go early, peek into the kitchen to…
Seafood in Loja

Cebichería 200 Millas

Ceviche is really a late-morning dish, and that’s when everyone shows up for superfresh seafood at this local favorite.
Juice Bar in Loja

El Jugo Natural

Pure, all-natural juices, yogurt shakes, and fruit salads make up the menu at this small cafe: Loja's definitive breakfast stop and numero uno meeting-up spot for old-timers. It’s been in the juice business over 30 …
Ecuadorian in Loja

El Tamal Lojano

The almuerzos are good, but the real reason to come is for the delicious quimbolitos, humitas, empanadas de verde and tamales lojanos. All the Loja region's foodie classics, in short.
South American in Loja

Salon Lolita

North of downtown, this is the place for traditional food from Loja. The cecina (salty fried pork served with yuca) is classic, and roasted cuy (guinea pig) comes in $8, $10 or $12 sizes.