Attractions

Top Choice Monument in Loja

Puerta de la Ciudad

With perhaps more pomp and circumstance than you'll encounter anywhere else in Loja, the City Gate greets you into downtown from the northern corner. It's a giant castle with an arched doorway spanning Sucre, a stre…
Top Choice Museum in Loja

Museo de la Música

This fun museum located in an old school explores the lives of famous musicians who hailed from Loja (most peaking in success during the golden 1890–1940 period). Many old instruments and scores of music are on disp…
Museum in Loja

Museo de la Cultura Lojana

On the south side of Parque Central, a characterful republican-era building houses this museum and its exhibits, which include good local art, archaeology and ethnography. Most interesting are the old photographs of…
Park in Loja

Parque Recreacional Jipiro

North of town, this kid-friendly park offers a giant chessboard, a skate park, a Chinese pagoda, a pint-size Kremlin, small animal enclosures and a paddleboat pond. Green buses ($0.25) go there from the southeast co…
Plaza in Loja

Plaza de la Independencia

The plaza is hemmed in by the Church of San Sebastián and colonial-era buildings with pillared overhangs and shuttered wooden balconies. A brightly tiled fountain depicts Ecuadorian wildlife.
Plaza in Loja

Plaza Santo Domingo

Make a beeline a block south of Parque Central for this plaza, mainly notable for the Church of Santo Domingo, adorned with religious paintings.
Park in Loja

Parque Universitario PUEAR

Almost 5km south of the center, the 90-hectare reserve has excellent trails. You’ll need to cab it here ($1.25).
Viewpoint in Loja

Mirador Teléferico

Loja's best viewpoint is at the top of the cable car from Parque Pucará, 1km south of Plaza de la Independencia up Olmedo. Walk or get a taxi ($1) to the cable car base. Tourist robberies have happened on the trail …
Plaza in Loja

Parque Central

Loja’s main square is always busy with shoeshine boys, newspaper vendors and local devotees stepping into the cathedral for their daily devotions to the Virgen del Cisne.
Street in Loja

Calle Lourdes

This narrow lane is the oldest colonial street in Loja. There are some nice art galleries here (if only the street were pedestrianized, they would be much more tempting to linger in).