Welcome to Morón
Founded in 1543, three centuries before provincial capital Ciego de Ávila, Morón is known island-wide as the Ciudad del Gallo (City of the Cockerel), for a 'cocky' bullying official in the colonial era who eventually got his comeuppance. The city has architecture to match its years, with more, better-preserved examples of those Ciego de Ávila column-flanked facades.
Also in evidence are some excellent casas particulares and a surprisingly varied list of things to do in the surrounding countryside. The city itself is easy-going and compact. Many independent travelers love it.