Playa Jacó is about 2km off the Costanera, 3.5km past the turnoff for Herradura. The beach itself is about 3km long, and hotels and restaurants line the road running just inland. The areas on the northern and southern fringes are the most tranquil and attractive, and are the cleanest.

Note that in an effort to make foreign visitors feel more at home, the town has placed street-name signs on most streets, although locals continue to use the traditional landmark system.