There's little to see in Santa Marta itself, though it's worth having a stroll along the seaside boulevard Av Rodrigo de Bastidas (Carrera 1C) and Av Campo Serrano (Carrera 5), the main commercial street. The beach resort of El Rodadero, 5km south of the center, is popular with vacationing Colombians.
Santa Marta's tourism industry is booming, so there's a wide range of hotels and hostels, many of which are some of the best on the coast. There's lots of choice in the town center but also plentiful options outside the center that are worth considering.
Santa Marta has some of the best food on the coast. An influx of Latin and North American restaurateurs has simplified menus and moved the focus to ambience, classic cooking and stylish presentation. Parque de los Novios is the heart of Santa Marta's eating scene.
Drinking & Nightlife
With a young population, Santa Marta has lots going on after dark. Lively bars and clubs are scattered throughout the center. Parque de los Novios serves as an informal gathering place where young and old can meet before dancing until dawn.
El Unión Magdalena is Santa Marta's local soccer team. Games are played at Estadio Eduardo Santos, less than 2km from Centro. Games run throughout the year. Buy tickets at the stadium. A taxi there costs COP$10,000.