Cali has invested heavily in reclaiming the once derelict riverside area immediately beside the city center and the redeveloped Ave del Río, which is now considered safe, is a pleasant enough place for a stroll. However, like most areas near the center it should be avoided late at night.

For a city of its size, Cali has very few top attractions but it compensates with atmosphere. Caleños are proud of their vibrant culture and have a rebellious attitude that's reflected in the city's catchphrase: 'Cali es Cali y lo demás es loma, ¿oís?' (Cali is Cali, and the rest [of Colombia] is just mountain, ya hear?).