Veliko Târnovo, which draws the majority of central Bulgaria's tourists, has accommodation for all budgets. Especially charming are guesthouses in its old quarter. Other destinations famed for their charming neighbourhoods, such as Koprivshtitsa, Troyan and Tryavna, also have budget and midrange pensions inhabiting historic buildings.

For spa hotels and high-end flair, Hisar has the most impressive range. There are plentiful hotels in workaday Shumen and Sliven geared towards business travellers.