Welcome to Embu das Artes
Founded in 1554, Embu das Artes spent most of its life as a quiet colonial village until, in the 20th century, it was swallowed up by São Paulo, whose center sits about 30km to the northeast. Yet Embu has managed to retain much of its colonial core, thanks largely to the hippies, artists and intellectuals who made the town their refuge from São Paulo’s concrete jungle, starting in the 1970s. Today the town makes a popular weekend retreat for Paulistanos, when local artisans offer their wares at the outdoor feira. The area around the feira is full of antique and crafts shops that make good browsing on other days of the week.