Welcome to Neum
Stretching around 5km along a narrow, almost enclosed bay, Neum is the country's sole Adriatic coastal resort. Central Neum is layered steeply down to the shore, with a density of boxy construction that looks initially unappealing, especially as viewed from the highway. However, there's a certain charm to the narrow concrete promenade that wends between rustling conifers and tight-packed apartment terraces. Many metal-handled steps allow swimmers access into crystal-clear waters as though into a swimming pool. The nearest thing to ‘beach’ is an armpit of sand outside the huge Yugo-era Hotel Zenit, lined on one side by pineapple-shaped palms. There's also a narrower strip of pebbles packed with lounger chairs (payable), operated by the gigantic Grand Hotel Neum.
Note that clientele tends to be mostly locals with a fair proportion of families and older couples. The vast majority of Neum's hotels and restaurants close from October to April.