Most backpackers beeline for central La Paz to find a bed. The area around the Mercado de Hechicería (Witches' Market; between Illampu, Av Mariscal Santa Cruz and Sagárnaga) is a true travelers' ghetto. To be closer to a wider array of restaurants and a bar or two, consider Sopocachi. For more upmarket luxury, look along the lower Prado and further south in the Zona Sur.