Winter or summer, the 3029m Kitzsteinhorn Glacier is one of Zell am See's must-do attractions, with enough snow for skiing and boarding 10 months of the year. A cable car (adult/child €40/20) whizzes up to top-station Gipfelwelt 3000, where two viewpoint platforms command phenomenal alpine views deep into the Hohe Tauern National Park – look out for the distinctive profile of Grossglockner. From mid-May to mid-September there are free guided tours at 10.30am and 1pm.
In summer you can hike the glacier trail, check out the Ice Arena's deckchair-clad snow beach and slides, and buff up on local geology at the Nationalpark Gallery, which has some pretty impressive Hohe Tauern crystals on show. For downhill mountain biking, a 12km trail descends to the valley. The free Zell am See–Kaprun Card will get you admission to the glacier and one free return cable-car ride.
For the chill factor in winter, check out the Ice Camp with its spectacularly lit igloo bar, lounge and sundeck – perfect for cocktail sipping and listening to mellow beats after a hard day on the slopes.