Steiff

Top choice Toys

in The Hofburg & Around

Founded in Germany in 1880, Steiff is widely regarded as the original creator of the teddy bear, which it presented at the 1902 Leipzig Toy Fair: an American businessman bought 3000, selling them under the name 'teddy bear' after US president Theodore ('Teddy') Roosevelt. Today its flagship Austrian shop is filled with adorable bears and other premium-quality cuddly toys.