Welcome to Bad Ischl
This spa town’s reputation snowballed after the Habsburg Princess Sophie took a treatment here to cure her infertility in 1828. Within two years she had given birth to Emperor Franz Josef I; two other sons followed and were nicknamed the Salzprinzen (Salt Princes). Rather in the manner of a salmon returning to its place of birth, Franz Josef made an annual pilgrimage to Bad Ischl, making it his summer home for the next 60 years and hauling much of the European aristocracy in his wake. The fateful letter he signed declaring war on Serbia and sparking off WWI bore a Bad Ischl postmark.