Remember Bridget Jones hurtling backwards down the mountain on skis in The Edge of Reason? That was filmed on Lech’s scenic, forest-streaked runs. The terrain is best suited to beginners and intermediates, with off-piste possibilities and the famous 21km Weisse Ring (White Ring) appealing to more advanced skiers.
In winter 2016/2017 the resorts in Western Arlberg were finally linked to St Anton over the mountain, opening up Austria's biggest integrated ski area, with a whopping 305km of slopes to carve – from easy-peasy to pitch black – and 87 ski lifts. A one-/three-/six-day pass will set you back €52/148/262.
From July to September the tourist office organises free themed walks such as sunrise hikes and botanical strolls every Monday and Thursday. You can also go it alone on 250km of signed hiking trails, ranging from high-alpine treks to gentle lake walks, as well as dedicated running and Nordic walking trails.
Many of the hotels in Lech and Zürs are five-star and uber-luxurious, but you'll find affordable picks if you look hard enough. Expect prices to double in the winter high season.
Slopeside snack bars, bakeries, gourmet restaurants with fusion menus and dark-timber chalets serving soul food when the flakes fall – you'll find the lot in Lech and Zürs. Bear in mind that some places open in winter only.