Inland east from Geraldton, Rte 123 leads to wheat silos and little one-pub towns that are a hive of activity between August and October as minibuses full of senior travellers zoom around hunting wildflowers.
Accommodation in these inland town will usually stretch to a caravan park and pub (maybe a basic motel), but you'll have more options if you base yourself in a bigger regional town like Geraldton, Kalbarri or Dongara-Port Denison.
There are regular transport links with Transwa (Perth-Geraldton bus services run via inland routes). In wildflower season, tour operators may run minibuses to the best sites (ask at local visitor centres).
For online information, see www.wildflowercountry.com.au and wildflowerswa.com.
Morawa, Mingenew & Mullewa
The tiny towns of Morawa, Mingenew and Mullewa form a triangle that buzzes during wildflower season but offers limited appeal to travellers outside this time. Morawa and Mullewa both have distinctive churches designed by Monsignor John Hawes.
Coalseam Conservation Park, on the Irwin River between Mullewa and Mingenew, has everlastings (paper daisies), a short loop walk, and ancient marine fossils embedded in its cliffs.
Mullewa is famous for its wreath flower, Lechenaultia macrantha. The town holds an annual wildflower show at the end of August, and promotes a number of heritage and bushland walking trails.
In season, Rte 123 heading east from Mullewa to Yalgoo is normally carpeted in everlastings.
Perenjori, 60km southeast of Morawa, is a pretty town surrounded by abundant wildlife and, from July to November, stunning wildflowers.
The town's seasonal visitor centre, home to a tearoom and pioneer museum, has self-drive brochures including The Way of the Wildflowers and Monsignor Hawes Heritage Trail. Staff can provide access to St Joseph's Church, designed by the prolific Monsignor John Hawes.