Wrong side of the road for NZ car rental ad

One of the biggest car rental companies has come under fire after it’s recent ad campaign showed a car driving on the wrong side of the road.

Car rental ad goes in the wrong direction.

Car rental ad goes in the wrong direction. Image by Jocelyn Kinghorn / CC BY-SA 2.0

The image used by Hertz New Zealand in a recent campaign on their website displayed a car driving down the right hand side. Mark Righton, Hertz’s county manager, said the image had accidently been reversed in editing but how now been fixed. Tourism New Zealand found themselves in a similar sticky situation after they release a promotional video that featured a campervan also driving on the wrong side of the road. Deborah Gray, a spokeswoman for Tourism NZ said she was ‘extremely disappointed’ by the error but expressed confidence that it had nothing to do with any incidents on New Zealand roads. Recently New Zealand has had a spate of road accidents linked to tourists driving on the wrong side of the road. Read more: stuff.co.nz

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