Hong Kong Tourism Board has recruited furry local celebrities to promote this neighbourhood
Hong Kong Tourism Board has joined forces with some seriously cute local celebrities in an effort to promote the area of Old Town Central as a destination for visitors. The campaign saw five Shiba Inus, residents of the Central-Sheung Wan district, taking to the streets with cameras mounted on their backs to reveal their favourite sniff spots, as well as showcasing the local lifestyle and culture in a unique way.
The campaign’s canine stars are all one family, with father Yakult, elder sister Mochi, younger sister Mini, brother Toro and mother Yobi. They are known collectively as WE5, and have lived in the area for over seven years. Not only is the furry family incredibly popular with locals, they have amassed over 10,000 fans and followers on social media. The project captured photographs taken from their perspective, with specialised equipment that was designed for the task.
The devices were mounted on the back of the dogs, while a motion-detecting sensor was placed near their tails. When the Shiba Inus were excited, their tails wagged, and the cameras were triggered, capturing only the people, places and things that the dogs were truly excited about. A video for the campaign was also created, showcasing each dog’s unique personality and preferences.
Shooting the project took two days, with the family taking turns filming, while a full team was on hand to cater to their every need, with food, water and cooling fans. The dogs took approximately 400 photographs, featuring the themes of history, art, culture and food in the area that is flanked by Wyndham Street to the east, Caine Road to the south, Possession Street to the west and Queen’s Road Central to the north, with Hollywood Road, one of the first roads built in the city, running through it.