‘Tired’ Dublin gets a makeover to appeal to younger tourists
Ireland’s tourism chiefs are looking to spruce up the image of ‘tired’ Dublin to potential tourists.
The new strategy is being planned as the Government body, Failte Ireland, seeks to increase spending by visitors to the capital to close on €2.5 billion within five years.
That, the Irish Independent reports, is a rise of €1 billion on last year’s figures.
CEO Shaun Quinn is firmly of the belief that Dublin could have a wider attraction and should be performing much better. Mr Quinn said that research had shown the Dublin brand to be “pretty tired” and consequently they had embarked on creating a new tourism identity for the capital before aggressively marketing it internationally. He said there would also be an expansion in the thinking of what Dublin offers tourists, pointing out that it is possible to go hill-walking or visit coastal villages within Dublin county.
The CEO said Failte Ireland was seeking to attract young tourists who wanted to take part in “high octane” activities while also looking after older visitors more interested in what the city had to offer on a cultural basis. Failte Ireland says that Dublin currently attracts close to 4.4 million visitors on an annual basis but it hopes to drive that number over six million by 2020.