Spain's Christmas ad could rival top UK offerings this year

Britain has long been known for its sentimental Christmas adverts but this year Spain could well be in the running for the best seasonal short.

A Christmas tree creation made from mannequins. Image by Screengrab via YouTube

A Christmas tree creation made from mannequins. Image by Screengrab via YouTube

For Spaniards the season’s most-anticipated ad is for the Christmas lottery which this year tells the story of a lonely security guard working at a mannequin factory, who spends his nights setting up the mannequins in amusing poses for the other staff to enjoy. The three and a half minute advert by Leo Burnett appears much like a pixar short and stands it’s ground amongst those high-profile ads by John Lewis and Sainsbury’s. Read more: adweek.com

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