Thumbs up for Paella emoji as Valencia plans to dish up world record
The Spanish are cock-a-hoop after getting the thumbs up for a paella emoji which will be released as part of a new assortments of emojis later this month.
Since the hashtag #paellaemoji began trending over the past three months, support for the popular dish has gone viral.
The Local reports that a campaign to get is own emoji began as a prank by comedian Eugeni Alemany.
He was invited to the best paellas in Spain award and he began beating a drum for the dish as a sort of joke.
But why does paella need a emoji? Alemany says the paella variety is a lot better than some which already have their own emoji – including the shrimp tail.
He said the emoji means “fiesta” or party time. He claimed it would now be on all smartphones and tables across the world.
The comedian is a native of Valencia where paellas started out and the city is to celebrate the emoji launch by going for a world record paella attempt.
Early next month rice brand La Fallera – the sponsors of the original campaign to get an emoji associated with paella – and the city of Valencia will come together in a bid to cook 3000 paellas at the same time.
The attempt to break the record is central to this year’s Valencia’s Feria de Julio. It is estimated that 3000 chefs with as many helpers will be involved in the preparation and cooking of the dishes.
From 21 June, there will be over 70 new emojis available - including ones for avocado, croissant,and a baguette.
Companies such as Google, Apple and Microsoft will have the facility to roll out the new emojis which will add to the 1600 currently in existence.