People who try Airbnb likely to keep using it
People who use home-share sites like Airbnb are less likely to go back to using hotels, according to a survey.
If people had tried peer-to-peer rentals in the past five years, only 40% were likely to prefer hotels, while 79% of people who had not tried a home-share preferred a traditional hotel experiences. Of those who had tried peer-to-peer, 36% say they prefer to use it for their travel arrangements while 24% had no preference. Of those who had never tried peer-to-peer, only 2% said they would prefer it while 19% have no preference.
Bloomberg Business cites the new survey from Goldman Sachs, which indicates that once people try out a peer-to-peer rental lodging, the likelihood that they will return to booking regular hotels is halved. The survey was conducted with 2,000 US consumers.
The survey also found that while younger people are typically more familiar with the sites, people of all ages are using them. They found that 67% of those surveyed between 18 and 24 had used a peer-to-peer rental in the last year, 75% between the ages of 25 and 34 had, and 64% of people between 35 and 44 had. For people over 45, between 23% and 29% of those surveyed had used the sites.
While younger travellers might be using such accommodation more often, the survey also shows it is not just broke students who use Airbnb – people’s familiarity with peer-to-peer lodging increased along with their income. The highest use of such accommodation is from people who earn between $70,000 and $119,999 per year at around 70%. That drops off to 50% for people who make more than $120,000 and is only at 38% for people who make less than $30,000.