Outdoor clothing company Patagonia has launched a new "environmentally-friendly beer"
Deciding whether to crack open a nice cold can of beer may have just gotten easier, as a new environmentally-friendly brew promises to taste great and help people feel better about their next drink.
Patagonia Provisions, an offshoot of the outdoor clothing company focused on sustainable food products, released the beer in partnership with Hopworks Urban Brewery in Portland, Oregon. The Long Root Ale, a Northwest-style pale ale, is made with organic ingredients, but the Kernza perennial grain is where the beer gets its big environmentally-friendly boost. The Kernza grain is “ideally suited for organic regenerative agriculture” as it is a perennial, meaning it grows back year after year. In addition to that, it is able to thrive without pesticides and requires less water than conventional wheat. It also helps reduce erosion and removes more carbon from the atmosphere than regular annual grains.
In addition to being better for the environment, the beer also tastes great, according to Patagonia. The pale ale is “made with organic two-row barley, organic yeast and a blend of organic Northwest hops, resulting in a beer with resinous, grapefruit hop aromas and flavour and a balanced maltiness”. The Kernza, a grain bred by researchers at the Kansas-based non-profit The Land Institute, is said to add a slight spiciness to the beer. The beer is available in cans in Whole Foods in California, Oregon and Washington. It will also be available on draft in some Whole Foods bars and restaurants, as well as at both Hopworks locations.
Patagonia Provisions, an offshoot of the famous outdoor clothing company, was launched in 2012 with the goal of offering ethically and sustainably-sourced food products.