Munich Oktoberfest beer price breaks €10 barrier

With just a month to go until the Oktoberfest froth starts flowing, organisers have unveiled this year's official 1 litre beer mug, or Maßkrug, for the event. While the colourful design of the opaque mug is uncontroversial, the announcement that a litre of beer will cost more than €10 for the first time in the event’s history has been met with much consternation.

Raising a stein at Oktoberfest.

Raising a stein at Oktoberfest. Image by Thomas sauzedde / CC BY 2.0

Officials say it's due to new German employments laws, meaning more staff are required to cover the festival. Oktoberfest kicks off at Munich's Theresienwiese on 19 September, and will run until 4 October. Read more: 

Related content