Miami installs free sunscreen dispensers to beat cancer
Global cases of skin cancer continue to rise despite repeated campaigns by health organisations to warn sun worshipers of the dangers of getting burnt.
In Florida where one in every five beach users will develop a melanoma of one kind or other, Miami has taken a progressive step in the fight to cut the problem by installing 50 sunscreen dispensers in public place, particularly at swimming pools and bathing beaches.
The BBC reports that the move will help people protect themselves by using the freely issued UVA, UVB and SPF30 blocking sunscreens.
Local officials are hoping this move will reduce the incidence of skin cancers being reported, though it will take some times before they can accurately measure the influence of the free sunblock on its own citizens and tourists visiting southern Florida.
Despite the fact that awareness of the skin cancer risk is linked to unprotected time in the sun, there is a reluctance for people to change their behaviour.
According to University of Sussex psychologist Dr Richard De Visser, it can be compared to smokers who are aware of the risks the habit poses but continue to light up.
However, researchers says that the pressure to have a tan, or the habits of those around you, will have major effect on how your use the creams.