Londoners drink less than rest of Britain says survey
Londoners drink less than people in other parts of Britain and because they have different tastes when it comes to a tipple, the region suffers fewer alcohol-related deaths, according to the findings of a new survey.
Five of the 11 regions covered - the south-west, central Scotland, the north-east, the north-west and Yorkshire –bought more alcohol per adult than the British average, according to a NHS Scotland report published in the BMC Public Health Journal.
In a ground-breaking move to get more refined survey results, alcohol sales figures across the UK were combined with regional data for alcohol-related deaths to improve the analysis of the relationship between heavy drinking and early mortality.
Unlike previous studies, the NHS Scotland report did not rely on drinkers to report back what kind and how much alcohol they consume.
This has traditionally led to sampling bias, with even moderate drinkers seldom admitting their drinking capacity or what brands they drank. According to the study, sales data is a far more efficient way to study de facto alcohol consumption.
So what else did the study come up with? The London Independent reports that drinkers in the south-west really do love cider, while Scots buy more whisky than anywhere else while people in Yorkshire prefer ale - confirming regional stereotypes.
Central Scotland, the North-west and North-east have high levels of alcohol sales alongside higher than average alcohol-related death rates, the study found.
In London, where alcohol purchases are lower than average, there are fewer alcohol-related deaths.