London Eye goes red after Coca-Cola deal

London Eye

London Eye. Image by Greg Knapp / CC BY 2.0

Money makes the world go round, they say… and now the London Eye is spinning in the red colour of Coca-Cola thanks to a new deal.

There will be a name-change as well, as the iconic tourist destination is to be known as the Coca-Cola London Eye.

The attraction has in recent years become a symbol of the London skyline and will, reports the Daily Mail Online, glow red instead of blue at night-time.

Although the deal was done a number of months ago, it was only over the weekend when London Eye reopened after its annual closure for maintenance earlier in January, that visitors became aware of the change.

There was immediate reaction from visitors when they saw that every pod on the Eye was separately branded with its own Coca-Cola logo.

Staff too now wear red Coca-Cola uniforms, and that includes Coca-Cola beanie hats for security workers. Even the ticket-office is dominated by Coca-Cola posters.

Some people reacted to the decision to sell out to the promotion of a sugary drink where one can of Coca-Cola contains nine teaspoons of sugar.

The Observer reports that Malcolm Clark, from the Children's Food Campaign, said: “It's totally inappropriate for a major family attraction to be sponsored by a sugary drinks company. It sends completely the wrong message, not just here in London, but right across the globe.”

Originally, London Eye was sponsored by British Airways for the eight years after its launch in 2000. The airline was one of the original joint owners until the Eye was bought by Merlin Entertainments in 2005.

Merlin Entertainments made the point that customers had the choice of making up their own minds up about what to include as part of their diets.

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