Italian prosecco makers threaten legal action against British pubs

Italian prosecco on ice.

Italian prosecco on ice. Image by James Cridland / CC BY 2.0

Britain is now the top export market for prosecco, but Italy’s prosecco makers are up in arms about British pubs and restaurants that are selling the fizzy wine by the glass from a keg, rather than in the traditional bottles. European law states that prosecco ‘shall be marketed exclusively in traditional glass bottles’, so the consortium of producers, set up to protect the reputation of prosecco, insists that ‘if prosecco is sold on tap then it is no longer prosecco’ and are threatening legal action against any establishment that labels it as such. Read more:

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