Introducing the 'Mufgel': New York's latest hybrid food craze
Just when you thought the hybrid food craze had peaked Stateside you’ll have to think again, as the ‘Mufgel’ has hit the market in New York.
From one of the most Instagrammed food outlets in the world, Brooklyn’s ‘The Bagel Store’ has announced the release of their latest hybrid food creation, the calorific muffin and bagel combination.
The Williamsburg store began to serve the quirky creation last month, and it has been growing in popularity ever since.
The success of the mufgel is undoubtedly attributed to the man behind it all, Scot Rossillo, who has been coined as the world’s premiere bagel artist due to his eccentric and internet famous ‘rainbow bagel creations’.
He has said that the inspiration for the new ‘mufgel’ concoction came from a radio advertisement for the lottery, which was offering the idea in a satirical take on the hybrid food craze.
However, he used this as inspiration for his next successful business venture in his hugely popular bakery which reportedly sells more than 1000 rainbow bagels each day.
It is understood that they are currently baking just 42 “half muffin, half bagels”’ per day, which can be eaten with cream cheese, and are currently selling out.