Guinness and Baileys salute stout home performance but sales dip globally

Two of Ireland’s iconic drinks brands – Guinness and Baileys Irish Cream – had mixed sales performances to show in latest company returns.

On the home front both drinks rose, the stout by 1% while Baileys had a 2% year sales rise. However on the international front, multinational drinks company Diageo, which owns the Guinness brand, says net sales were down by 4% while globally Baileys sales dropped by 5%.

Pint of Guinness

Pint of Guinness Image by ceasol / CC BY 2.0

The Irish Examiner reports the reason for the reduced sales abroad for Guinness stemmed from a lower demand in areas such as Britain, but they are hopeful that gains in China and South Korea will help offset the drop in more traditional markets.

Baileys Irish Cream

Baileys Irish Cream Image by Robert / CC BY 2.0

During the past year, another brand strongly associated with Ireland – Bushmills whiskey - was sold off by the parent company in a $400 million deal while the company has acquired Don Julio tequila as well as winning the distribution right for Smirnoff vodka in Mexico.

The reports that Guinness sold 10 million casks of the Irish stout in the year gone by, which was 1.1 million below sales level over the previous year.

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