French urged to lure more tourists by offering warmer welcomes
The French are finally coming to terms with something other nationalities have known about them for years – that they are not the most welcoming to tourists who visit their country.
Now, they are addressing previous shortcomings with the acknowledgement in a new campaign that they will be friendlier.
The French have so many attractions on offer – from Paris itself, to Alpine Ski resorts, the Riviera and its Loire Valley chateaux (not to mention its gastronomic pleasures) that they have been the world's most visited country for over 30 years - with a massive 84 million foreign visitors last year.
NBC News reports that its politicians want to shake off the affects of its economic downturn by growing its tourist sector to 100 million visitors within five years.
Foreign Minister Laurent Fabius described tourism as his country’s ‘national treasure’ but added that it had to be developed - which was why they were looking afresh at the sector.
Speaking at the launch of a Tourism Investment Fund (FIT), the Minister said he would be unveiling a new publicity campaign to encourage his fellow citizens to help tourists where possible and to improve their levels of service. He said there was plenty of room for the French to improve how they treated tourists, urging them to all become ambassadors for the country in future.