Cruise company pushes boat out by adding sub and airplane to its fleet

So what could a luxury cruise line that sails to all seven continents come up with to give it a jump on all its rivals?

Crystal Cruise are pushing the boat out with new departures

Crystal Cruise are pushing the boat out with new departures Image by Gary Bembridge / CC BY 2.0

Well, the answers might surprise you but not Crystal Cruises' chief executive, Ms Edie Rodriguez who wanted to come up with something different to celebrate the company’s silver anniversary.

A Boeing plane will take people to 28 one day exotic locations instead of cruising for 128 days

A Boeing plane will take people to 28 one day exotic locations instead of cruising for 128 days Image by Kentaro IEMOTO / CC BY-SA 2.0

She began by commissioning three spanking new vessels for the core fleet, then decided that in December she would add a yacht so that guests could voyage around the Seychelles, and plans to follow all that up next year with two ideas from left-field.

The New York Times reports that the concept of a cruise will change direction with the introduction of Crystal Luxury Air – a Boeing 787 Dreamliner –which can accommodate 60 guests who feel they haven’t time to see the world by sea but could squeeze time to fly on 28-day itineraries to exotic locations across the planet.

And speaking of a cruise with a difference, the 54-year-old leader of Crystal Cruises will give a debut to her other pièce de résistance by unveiling a submarine trip.

This exclusive dive will have the capacity to hold three people and will take the holidaymakers down 1,000 feet underwater so that the passengers can see sea life in a way divers or snorkellers could never match.

Ms Rodriguez says the reason for her expansion plans is simple – about half of the Los Angeles based firm’s turnover is repeat business. The feedback from those people was that they would like to experience some new vacation options but with the Crystal Cruises style of operation. For instance, she explained that many travellers like the concept of a around-the-world holiday but haven’t got 128 days to spare for a world cruise. That where the 28-day option on a plane came into being.

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