Cosmetically challenged California veggies get reprieve

 We’ve all laughed at strangely shaped carrots but we rarely buy them and now one California-based company is aiming to change that.

Ugly carrots reprieved in Emoryville.

Ugly carrots reprieved in Emoryville. Image by Alice Henneman / CC BY 2.0

Imperfect Produce, based in Emeryville near San Francisco, is hoping to stop people throwing perfectly good food away just because it doesn’t look perfect. The company delivers ‘cosmetically challenged’ produce direct to people’s homes, sourcing its supplies from the Bay Area. Read more: nytimes.com 

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