The Caribbean island of Aruba is spreading its brand of happiness across the world
Aruba is known for being the happiest island in the world, and now it has become the first nation to formally pursue happiness in partnership with the International Day of Happiness. The Caribbean island and the UN-sanctioned day have a mutual goal of inspiring acts of happiness worldwide.
Aruba is the first nation to formally partner with the organisation, and on 20 March, the International Day of Happiness, ambassadors of Aruba Tourism Authority visited elderly homes worldwide, giving authentic Aruban gifts and sharing their music and art. The island is famous for its beautiful beaches and for offering the most favourable conditions in the world for windsurfing and kite-surfing.
A five-year happiness index study revealed that over three-quarters or 78% of the Aruban population is happy, while 76% indicated longer-term satisfaction with life. While the UAE appointed a minister for happiness recently, Aruba is the happiest island in the world, relative to size, according to the study.
CEO of the ATA, Ronella Tjin Asjoe-Croes, says that the partnership is a natural extension of Aruba’s brand. "It’s part of our island’s DNA. Aruba greatly values the happiness of our local people. They are the heart and soul of Aruba, and create happiness for others, both in the moment and in lasting ways, through a quality tourism experience that has defined our destination."
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