American Airlines brings back Advantage Fares after first quarter revenue drop
American Airlines has reintroduced its deeply discounted Advantage Fares. The move follows a downturn in revenue for the first quarter of this year following their abolition.
These tickets provide discounts sometimes to the tune of 40% on connecting flights to compete with other airlines’ non-stop routes.
Image by American Airlines
A recent American Airlines choice fare to Atlanta-Charlote-Denver round trip was offered for $388.
This compared very favorably to rival Delta’s nonstop flight from Atlanta to Denver which was listed its main cabin seats at US$956 round trip on the same dates.
Scott Kirby, American Airlines Group president, admitted that the move to withdraw the Advantage Fares in the first quarter had backfired.
This led to the decision to reintroduce them over the past few weeks with one competitor doing the same.
He claimed that already the airline had seen a jump in business on these routes.
The concept of Advantage Fares had become an issue during the regulatory review by the US Department of Justice of the merger between US Airways and American Airlines.