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Almost 13 million monthly unique visitors come to LonelyPlanet.com for travel inspiration, trusted advice and entertainment. Connect your brand with an affluent and educated travel audience through a variety of advertising opportunities.


page views


monthly visits


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Source: Omniture Analytics monthly average for August 2014 - July 2015


Digital Advertising Campaigns

Our advertising solutions managers can create a campaign that is tailored to your brand objectives, and talk to you about our custom solutions to target your message to our audience.

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Self-Serve Advertising

A great way to connect with our audience using our self-serve advertising option. The process is simple: pick your product, add your campaign details, and design or upload your creative.

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Self-Serve Advertising

What does your self-service platform provide businesses?

Our self-service solution provides a platform to grow and promote your business on LonelyPlanet.com

What targeting options are available?

We offer many geographic targeting features including by city, state/region, and country.

How soon will my ads go live?

Ads will go live in two business days. Ads that are purchased on a weekend will go live the first business day following that weekend.

Why does it take two business days for my ads to go live?

Advertising is important to your business so LonelyPlanet.com is committed to providing the best advertising experience. Each campaign is reviewed by one of our expert advertising specialists to ensure everything looks good.

How long will my ad run?

Campaign dates can be selected based on your objectives and goals.

What if I do not have an ad creative?

The platform includes a custom ad engine which provides a turnkey solution to build an ad in 30 seconds in over 100 variations of style, color, and context.

What if I want to run an existing ad creative?

If you already have ad creative the platform provides an easy feature to simply upload your existing creative for your campaign.

Are impressions guaranteed for my campaign?

Due to fluctuations in site traffic we cannot guarantee that your campaign will deliver in full. However, we will make every effort possible to ensure full delivery. If we are unable to deliver you will be given the option of extending your campaign or getting a credit for the additional impressions.

If I place an ad through this service, will my business be listed in a Lonely Planet book or online as a business listing?

No. Your ad will run as display advertising on our site and has no impact on being listed as a business recommended by Lonely Planet. We cannot guarantee you will be listed in the next guidebook edition, on our website or in our other products as the decision to list a business is at the author’s discretion. For more information regarding listings please visit our Business Listings Frequently Asked Questions: http://lonelyplanet.zendesk.com/forums/118616-your-business

Who can I contact with my self-serve ad questions?

Email us at selfserve@lonelyplanet.com and a member of our ad operations team will help you.


Thank you for your enquiry. A member of our team will be in touch.

Business Listings in Lonely Planet Products

No company, group or business can pay to be listed in any Lonely Planet product. Lonely Planet listings are created independently by Lonely Planet's editorial team.

It's possible to inform Lonely Planet about a business, but this does not guarantee a listing.