go to content go to search box go to global site navigation

Online

Almost 13 million monthly unique visitors come to LonelyPlanet.com for travel inspiration, trusted advice and entertainment. Connect your brand with an affluent and educated travel audience through a variety of advertising opportunities.

44m

page views

17m+

monthly visits

12.9m+

unique visitors

1.25m

newsletter subscribers

Source: Omniture Analytics monthly average for August 2014 - July 2015

Mouse

Digital Advertising Campaigns

Our advertising solutions managers can create a campaign that is tailored to your brand objectives, and talk to you about our custom solutions to target your message to our audience.

Contact us
Pointer

Self-Serve Advertising

A great way to connect with our audience using our self-serve advertising option. The process is simple: pick your product, add your campaign details, and design or upload your creative.

Get more info
Ruler

Online Advertising Specifications

Need info on dimensions, file size, buy type, labeling requirements, implementation notes or best practices? Look no further than our full online advertising specifications.

View ad specs

Self-Serve Advertising
FAQ

What does your self-service platform provide businesses?

Our self-service solution provides a platform to grow and promote your business on LonelyPlanet.com

What targeting options are available?

We offer many geographic targeting features including by city, state/region, and country.

How soon will my ads go live?

Ads will go live in two business days. Ads that are purchased on a weekend will go live the first business day following that weekend.

Why does it take two business days for my ads to go live?

Advertising is important to your business so LonelyPlanet.com is committed to providing the best advertising experience. Each campaign is reviewed by one of our expert advertising specialists to ensure everything looks good.

How long will my ad run?

Campaign dates can be selected based on your objectives and goals.

What if I do not have an ad creative?

The platform includes a custom ad engine which provides a turnkey solution to build an ad in 30 seconds in over 100 variations of style, color, and context.

What if I want to run an existing ad creative?

If you already have ad creative the platform provides an easy feature to simply upload your existing creative for your campaign.

Are impressions guaranteed for my campaign?

Due to fluctuations in site traffic we cannot guarantee that your campaign will deliver in full. However, we will make every effort possible to ensure full delivery. If we are unable to deliver you will be given the option of extending your campaign or getting a credit for the additional impressions.

If I place an ad through this service, will my business be listed in a Lonely Planet book or online as a business listing?

No. Your ad will run as display advertising on our site and has no impact on being listed as a business recommended by Lonely Planet. We cannot guarantee you will be listed in the next guidebook edition, on our website or in our other products as the decision to list a business is at the author’s discretion. For more information regarding listings please visit our Business Listings Frequently Asked Questions: http://lonelyplanet.zendesk.com/forums/118616-your-business

Who can I contact with my self-serve ad questions?

Email us at selfserve@lonelyplanet.com and a member of our ad operations team will help you.

Online Advertising Specs

 

Mpu

MPU

Dimensions: 300 x 250

More specs

MPU

buy type CPM or Sponsorship

initial dimensions (wxh in pixels) 300 x 250

maximum expanded dimensions (wxh in pixels) Expansion not allowed for this unit

max initial file load size 40 KB

subsequent max polite file load size 100 KB

max video & animation frame rate 24 fps

maximum animation length (I.E. flash™) 15-sec

audio initiation Must be user-initiated (on click: mute/ un-mute); default state is muted

labeling requirements, font size, etc. Ad unit content must be clearly distinguishable from normal webpage content. Creative must include a brand mark of the advertiser. Creative must not contain any strobing effcts or rapid alternating colours.

submission lead time Min 3 business days before campaign start. Ad is subject to approval and Lonely Planet reserves the right to request changes to content and/or execution.

implementation notes & best practices For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

available All LP.com except HP & Thorntree

third party acceptance Yes

Double mpu

Double MPU

Dimensions: 300 x 600

More specs

Double MPU

buy type CPM or Sponsorship

initial dimensions (wxh in pixels) 300 x 600

maximum expanded dimensions (wxh in pixels) Expansion not allowed for this unit

max initial file load size 40 KB

subsequent max polite file load size 100 KB

max video & animation frame rate 24 fps

maximum animation length (I.E. flash™) 15-sec

audio initiation Must be user-initiated (on click: mute/ un-mute); default state is muted

labeling requirements, font size, etc. Ad unit content must be clearly distinguishable from normal webpage content. Creative must include a brand mark of the advertiser. Creative must not contain any strobing effcts or rapid alternating colours.

submission lead time Min 3 business days before campaign start. Ad is subject to approval and Lonely Planet reserves the right to request changes to content and/or execution.

implementation notes & best practices For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

available All LP.com except HP & Thorntree

third party acceptance Yes

Expandable mpu

Expandable MPU

Dimensions: 300 x 250

More specs

Expandable MPU

buy type CPM or Sponsorship

initial dimensions (wxh in pixels) 300 x 250

maximum expanded dimensions (wxh in pixels) Up to 600 x 500

max initial file load size 40 KB

subsequent max polite file load size 100 KB

max video & animation frame rate 24 fps

maximum animation length (I.E. flash™) 15-sec

audio initiation Must be user-initiated (on click: mute/ un-mute); default state is muted

labeling requirements, font size, etc. Ad unit content must be clearly distinguishable from normal webpage content. Creative must include a brand mark of the advertiser. Creative must not contain any strobing effcts or rapid alternating colours.

submission lead time Min 3 business days before campaign start. Ad is subject to approval and Lonely Planet reserves the right to request changes to content and/or execution.

implementation notes & best practices For times when the user’s browser does not support creative functionality( i.e. Flash™, HTML5), provide a standard image file the same dimensions of the original (collapsed) ad dimensions. Must expand to the left and down.

available All LP.com except HP & Thorntree

third party acceptance Yes

Newsletter mpu

Newsletter MPU

Dimensions: 300 x 250

More specs

Newsletter MPU

buy type Sponsorship Only

initial dimensions (wxh in pixels) 300 x 250

maximum expanded dimensions (wxh in pixels) Expansion not allowed for this unit

max initial file load size 40 KB

subsequent max polite file load size Not allowed for this unit

max video & animation frame rate Not allowed for this unit

maximum animation length (I.E. flash™) Not allowed for this unit

audio initiation Not allowed for this unit

labeling requirements, font size, etc. Ad unit content must be clearly distinguishable from normal webpage content. Creative must include a brand mark of the advertiser. Creative must not contain any strobing effcts or rapid alternating colours.

submission lead time Min 1 week prior to newsletter send. Ad is subject to approval and Lonely Planet reserves the right to request changes to content and/or execution.

implementation notes & best practices Static GIF or JPG only

available LP Newsletter

third party acceptance No

Leaderboard

Leaderboard

Dimensions: 728 x 90

More specs

Leaderboard

buy type CPM or Sponsorship

initial dimensions (wxh in pixels) 728 x 90

maximum expanded dimensions (wxh in pixels) Expansion not allowed for this unit

max initial file load size 40 KB

subsequent max polite file load size 100 KB

max video & animation frame rate 24 fps

maximum animation length (I.E. flash™) 15-sec

audio initiation Must be user-initiated (on click: mute/ un-mute); default state is muted

labeling requirements, font size, etc. Ad unit content must be clearly distinguishable from normal webpage content. Creative must include a brand mark of the advertiser. Creative must not contain any strobing effcts or rapid alternating colours.

submission lead time Min 3 business days before campaign start. Ad is subject to approval and Lonely Planet reserves the right to request changes to content and/or execution.

implementation notes & best practices For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

available All LP.com

third party acceptance Yes

Expandable leaderboard

Expandable Leaderboard

Dimensions: 728 x 90

More specs

Expandable Leaderboard

buy type CPM or Sponsorship

initial dimensions (wxh in pixels) 728 x 90

maximum expanded dimensions (wxh in pixels) Up to 728 x 300

max initial file load size 40 KB

subsequent max polite file load size 100 KB

max video & animation frame rate 24 fps

maximum animation length (I.E. flash™) 15-sec

audio initiation Must be user-initiated (on click: mute/ un-mute); default state is muted

labeling requirements, font size, etc. Ad unit content must be clearly distinguishable from normal webpage content. Creative must include a brand mark of the advertiser. Creative must not contain any strobing effcts or rapid alternating colours.

submission lead time Min 3 business days before campaign start. Ad is subject to approval and Lonely Planet reserves the right to request changes to content and/or execution.

implementation notes & best practices For times when the user’s browser does not support creative functionality( i.e. Flash™, HTML5), provide a standard image file the same dimensions of the original (collapsed) ad dimensions. Must expand down only.

available All LP.com except HP & Thorntree

third party acceptance Yes

Mobile leaderboard

Mobile Leaderboard

Dimensions: 320 x 50

More specs

Mobile Leaderboard

buy type CPM or Sponsorship

initial dimensions (wxh in pixels) 320 x 50

maximum expanded dimensions (wxh in pixels) Expansion not allowed for this unit

max initial file load size 40 KB

subsequent max polite file load size 100 KB

max video & animation frame rate Not allowed for this unit

maximum animation length (I.E. flash™) Not allowed for this unit

audio initiation Not allowed for this unit

labeling requirements, font size, etc. Ad unit content must be clearly distinguishable from normal webpage content. Creative must include a brand mark of the advertiser. Creative must not contain any strobing effcts or rapid alternating colours.

submission lead time Min 3 business days before campaign start. Ad is subject to approval and Lonely Planet reserves the right to request changes to content and/or execution.

implementation notes & best practices Ensure images are mobile web optimized and no flash.

available All of LP Responsive

third party acceptance No

Billboard

Billboard

Dimensions: 970 x 250

More specs

Billboard

buy type Sponsorship Only

initial dimensions (wxh in pixels) 970 x 250

maximum expanded dimensions (wxh in pixels) Expansion not allowed for this unit

max initial file load size 60 KB

subsequent max polite file load size 1 MB

max video & animation frame rate 24 fps

maximum animation length (I.E. flash™) 15-sec

audio initiation Must be user-initiated (on click: mute/ un-mute); default state is muted

labeling requirements, font size, etc. Ad unit content must be clearly distinguishable from normal webpage content. Creative must include a brand mark of the advertiser. Creative must not contain any strobing effcts or rapid alternating colours.

submission lead time Min 3 business days before campaign start. Ad is subject to approval and Lonely Planet reserves the right to request changes to content and/or execution.

implementation notes & best practices For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

available Interest & Destination Highlights Only

third party acceptance Yes

Pushdown

Pushdown

Dimensions: 970 x 66

More specs

Pushdown

buy type CPM or Sponsorship

initial dimensions (wxh in pixels) 970 x 66

maximum expanded dimensions (wxh in pixels) 970 x 418

max initial file load size 60 KB

subsequent max polite file load size 110 KB

max video & animation frame rate 24 fps

maximum animation length (I.E. flash™) 15-sec

audio initiation Close button on expanded pushdown, initiated by click. Uninitiated expanded panel closes automatically and collapsed ad provides expand button that can be initiated with a click. Video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)

labeling requirements, font size, etc. Ad unit content must be clearly distinguishable from normal webpage content. Creative must include a brand mark of the advertiser. Creative must not contain any strobing effcts or rapid alternating colours.

submission lead time Min 3 business days before campaign start. Ad is subject to approval and Lonely Planet reserves the right to request changes to content and/or execution.

implementation notes & best practices For times when the user’s browser does not support creative functionality( i.e. Flash™, HTML5), provide a standard image file the same dimensions of the original (collapsed) ad dimensions. Must expand down only.

available Destinations Only

third party acceptance Yes

DROP US A LINE


Thank you for your enquiry. A member of our team will be in touch.

Business Listings in Lonely Planet Products

No company, group or business can pay to be listed in any Lonely Planet product. Lonely Planet listings are created independently by Lonely Planet's editorial team.

It's possible to inform Lonely Planet about a business, but this does not guarantee a listing.