La Rioja

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Introducing La Rioja

Encircled by the graceful peaks of the Sierra de Velasco, La Rioja is quite a sight on a sunny day. And there are plenty of sunny days: summer temperatures rise sky-high in this quiet, out-of-the-way provincial capital.

Juan Ramírez de Velasco founded Todos los Santos de la Nueva Rioja in 1591. The Diaguita tribe who lived here were converted and made peace with the conquerors, paving the way for Spanish colonization of what Vásquez de Espinosa called ‘a bit of Paradise.’

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